
About Me
Michael Brandt
CX Strategist, Trainer & Sherpa

Organisations navigating complex customer experience challenges need more than a consultant. They need someone who has walked the terrain.
With over 25 years of international experience leading customer-facing operations across more than 100 countries, Michael Brandt works with leadership teams to build the strategies, capabilities, and mindsets that turn customer experience from a corporate aspiration into measurable business performance.
As Group Vice President at ABB Group, Michael led the global Process Excellence in Customer Care programme, overseeing CX strategy, consultancy, and training across a truly global footprint. Earlier roles managing a joint venture in Tokyo and working across the Asia Pacific region gave him a deep, practitioner's understanding of cross-cultural service delivery, B2B complexity, and people-centred leadership.
His areas of expertise span the full CX lifecycle: Customer Journey Mapping & Management, Voice of Customer programmes (NPS, CSAT, Customer Effort Score), complaint management, and the design of customer-centric processes and organisational structures.
As a trainer and coach, Michael has worked with leaders and teams on every continent. His programmes blend rigorous methodology with practical, real-world application, equipping professionals with the tools and confidence to embed CX deeply within their organisations, sustainably and measurably.
Fluent in English, French, German, and Italian, Michael connects authentically across cultures and contexts. He holds qualifications in Lean Six Sigma, Quality Management, NPS 2, and Risk Management, and was named in the 2023 and 2025 Top 50 Global Thought Leaders on Customer Loyalty by Thinkers 360.
Like the Sherpa guides for whom his practice is named, Michael brings expertise, experience, and commitment to every client journey. He does not just point the way. He walks it with you.
Details
CERTIFICATIONS
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Previously Certified Customer Experience Professional CCXP - CXPA
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NPS 2 Certified
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Quality Manager - Deutsche Gesellschaft für Qualität
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MoR - Management of Risk Practitioner
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Lean 6 Sigma Yellow Belt
SPEAKING ENGAGEMENTS
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Guest Lecture ZHAW School of Management & Law - "Service Excellence in B2B" (2020 - 2023 )
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Customer Experience World (CEW) - London
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Satmetrix NPS Conference - London
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CX for Financial Services - Johannesburg, December 2021
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Masterclass "Complaint Management" - CX Africa Summit 2022
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Guest Lecture ZHAW School of Management & Law - "Measuring Customer Satisfaction" (2024 - )
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Guest Lecture ZHAW School of Management & Law - "The Customer-Centric Organization" (2024 - )
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CX Summit 2025 - Athens, Greece
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CX Forum Schweiz 2025 - Zürich
PUBLICATIONS
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Customer-oriented Issue Resolution as a Market Differentiator
(2015 American Society for Quality India Pvt (Transforming India through Quality Leadership)
INTERVIEWS
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Customer Contact Week Online (CCW) 2018: "Customer Feedback: The Ticket to CX Improvement"
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Do companies care about your opinion as a customer? Vantta on Youtube
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Some differences between B2B and B2C with Federico Cesconi, Sandsiv: on Youtube
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Customer Satisfaction and Complaint Management with Engati: on Youtube
CX AWARD JUDGING ACTIVITY
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Member of various judging panels for:
- International Customer Experience Awards
- DACH Customer Experience Awards
- European Customer Centricity Awards
- Customer Centricity World Series
- CX LIve! Awards
- Turkish CX Awards 2023
- International Business Excellence Awards 2024
- European CX Awards 2024
- Gulf Customer Experience Awards 2025
NOTEWORTHY PROJECTS
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Designed and implemented a global VoC programme for a large multinational, driving NPS growth from 16 to 45 over four years -- a result that demonstrably linked customer feedback to business performance
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Built and delivered a customer awareness training programme reaching over 35,000 employees across 18 months in a global organisation, shifting culture as well as capability
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Led the design and global rollout of a standardised end-to-end customer issue resolution process, reducing inconsistency and improving accountability across markets
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Developed and scaled a global customer complaint management tool and process, enabling consistent handling across a complex, multi-country operation
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Designed and facilitated a cross-divisional workshop programme to embed customer focus among frontline teams, driving measurable shifts in attitude and behaviour

