MICHAEL BRANDT

CX Sherpa*

BIO
I am a Customer Experience (CX) Strategist and Certified Customer Experience Professional (CCXP) with many years’ experience implementing CX programs in global multi-cultural organisations. I was Group Vice President at the ABB Group (www.abb.com) responsible for Process Excellence in Customer Care across ABB’s worldwide network from 2012 – 2019. Prior to that I was President of a Joint Venture company in Tokyo, Japan, responsible for B2B sales and service across Asia Pacific.


My particular areas of expertise are Customer Journey Mapping, Voice of Customer Programs (e.g. NPS, CSAT, Customer Effort Score and other media) and Customer Complaint Handling.


I am multilingual, speaking English, French, German and Italian.

*Sherpa

A byword for guide or mentor. Sherpas are renowned for their hardiness, expertise and experience.

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DETAILS

CERTIFICATIONS

  • Certified Customer Experience Professional CCXP - CXPA

  • NPS 2 Certified

  • Quality Manager - Deutsche Gesellschaft für Qualität

  • MoR - Management of Risk Practitioner

SPEAKING ENGAGEMENTS

  • Guest Lecture ZHAW School of Management & Law - "Service Excellence in B2B"

  • Customer Experience World (CEW) - London

  • Satmetrix NPS Conference - London

PUBLICATIONS

  • Customer-oriented Issue Resolution as a Market Differentiator
    (2015 American Society for Quality India Pvt (Transforming India through Quality Leadership)

INTERVIEWS

  • Customer Contact Week Online (CCW) 2018: "Customer Feedback: The Ticket to CX Improvement"

  • Do companies care about your opinion as a customer? Vantta on Youtube

OTHERS

  • Judge DACH CXA Customer Experience Awards 2020 (postponed to 2021)

  • Judge European Customer Centricity Awards 2020 

  • Judge International CX Awards 2020

  • Judge Customer Centricity World Series

NOTEWORTHY PROJECTS

  • Development of a customer feedback process and tool for a large multinational corporation, increasing NPS from 16 to 45 over a period of 4 years

  • Designed and delivered a customer awareness training program across a global organization reaching over 35'000 staff in 18 months

  • Successfully managed the further development of a global customer complaint management tool and process

  • Designed and delivered a program of workshops to instill customer-facing staff with a heightened sense of customer focus across a global division

  • Led project to establish standardized end-to-end customer issue resolution process in a global organization

Download a pdf copy of my profile


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Juges Banner DACH CXA 2020, Michael Bran
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CONTACT ME

Sandackerstrasse 388
5324 Full-Reuenthal
Switzerland

+41 79 313 8528

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©2020 by Michael Brandt.
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