Voice of Customer

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So, you want to know what your customers think? (4) – Who will be involved in the process?

Michael Brandt

Jun 20
6 min

So, you want to know what your customers think? (4) – Who will be involved in the process?

There needs to be absolute clarity as to who is responsible for doing what, and do it they must!

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So, you want to know what your customers think? (3) - What information are you looking to obtain?

Michael Brandt

May 7
7 min

So, you want to know what your customers think? (3) - What information are you looking to obtain?

In the first blog, I mentioned 4 questions that you should address before starting your VoC program. 1) Is your C-suite or senior managem...

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So, you want to know what your customers think? (2) - Convincing Senior Management and Stakeholders

Michael Brandt

May 1
6 min

So, you want to know what your customers think? (2) - Convincing Senior Management and Stakeholders

In the last blog I mentioned 4 questions that you should address before starting your VoC program; 1) Is your C-suite or senior managemen...

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So, you want to know what customers think? (1) - How to set up a VoC Program

Michael Brandt

May 1
3 min

So, you want to know what customers think? (1) - How to set up a VoC Program

An important component of a customer experience strategy is Voice of the Customer. Voice of the Customer (VoC) describes your customer’s ...

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Closing the loop with consistency:The 5 As

Michael Brandt

Apr 28
3 min

Closing the loop with consistency:The 5 As

Not everyone is good at closing the loop with customers, particularly with customers that may have raised negative issues in their custom...

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