About the Course
Attending this workshop equips participants with the tools to create a customer-centric culture, which can lead to higher customer retention, increased brand equity, and reduced service costs. Participants will gain insights into developing a CX strategy that aligns with organisational goals and enhances customer engagement. This training will enable them to implement practical CX strategies, helping their organisation stand out by understanding and meeting customer needs effectively.
Your Instructor
Michael Brandt
Michael is a seasoned instructor with over 25 years’ activity in B2B customer-facing operations, Michael now assists B2B companies with their CX strategy, Customer Journey Mapping, VoC programmes and complaint management processes.
Apart from being a Certified Customer Experience Professional (CCXP), Michael also has qualifications in Lean 6 Sigma, Quality Management, NPS 2, and Risk Management. He studied Business Economics at the University of Zürich in Switzerland.
Michael founded CX-Excellence.com in 2020 and is based near Lugano, Switzerland. He is also a founder member of the European Customer Experience Organization.
