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Never mind the CX score, focus on the actions
When evaluating customer satisfaction scores, don't fixate on the number. Become obsessed with fixing the issues!

Michael Brandt
Aug 7, 2022
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Leaders are accountable!
Leadership also means taking responsibility and being accountable.

Michael Brandt
Jul 7, 2022
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Leaders wanted!
Leadership is not about one's position in a hierarchy, it is about attitude and character.

Michael Brandt
Aug 8, 2021
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No business is too small to think about Customer Experience
If you talk to the owner of the corner store or a small family-owned store or business and you mention Customer Experience, you may well...

Michael Brandt
Aug 6, 2021
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So, you want to know what your customers think? (4) – Who will be involved in the process?
There needs to be absolute clarity as to who is responsible for doing what, and do it they must!

Michael Brandt
Jun 20, 2020
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So, you want to know what your customers think? (3) - What information are you looking to obtain?
In the first blog, I mentioned 4 questions that you should address before starting your VoC program. 1) Is your C-suite or senior...

Michael Brandt
May 7, 2020
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So, you want to know what your customers think? (2) - Convincing Senior Management and Stakeholders
In the last blog I mentioned 4 questions that you should address before starting your VoC program; 1) Is your C-suite or senior...

Michael Brandt
May 1, 2020
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So, you want to know what customers think? (1) - How to set up a VoC Program
An important component of a customer experience strategy is Voice of the Customer. Voice of the Customer (VoC) describes your customer’s...

Michael Brandt
May 1, 2020
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What is customer experience (CX) exactly?
We talk about Customer Experience often but many of us understand the term differently. Some may think it just covers asking our...

Michael Brandt
Apr 28, 2020
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Is the result all that counts or does the journey to get there matter also?
Some years ago, I was responsible for a service sales operation for large equipment used on diesel engines. Routine service on larger...

Michael Brandt
Apr 28, 2020
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Closing the loop with consistency:The 5 As
Not everyone is good at closing the loop with customers, particularly with customers that may have raised negative issues in their...

Michael Brandt
Apr 28, 2020
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Do all your staff know how they affect customer outcomes?
One day we delivered a component for a piece of engine equipment that required testing on a testbed. During this test in the customer's...

Michael Brandt
Apr 28, 2020
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