Michael BrandtMar 19The Critical Role of Seamless Handoffs in Enhancing Customer Experience: A Deeper DiveThe ability of organisations to deliver a seamless customer experience is a fundamental necessity in today's highly competitive markets.
Michael BrandtFeb 23The Delicate Balance of Science and Humanity in Customer ExperienceScientific methods offers invaluable insights into customer behaviours and trends, but fail to fully capture the essence of human connection
Michael BrandtJul 20, 2023Why customer surveys are dying a death…Can AI and data analytics really replace first-hand customer feedback?
Michael BrandtJun 16, 2023The NPS Dilemma: Is It Time to Quit the Addiction?Introduction: In the world of business metrics, the Net Promoter Score (NPS) has long been a popular choice for measuring customer...