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The Hidden Power of Face-to-Face Interviews in B2B: Deeper Insights Without Massive Effort
Face-to-face interviews remain one of the most powerful tools in B2B customer understanding. While surveys tell you what is happening, in-person conversations reveal why. With as few as 5 to 10 carefully conducted interviews per segment, you can uncover up to 80% of your clients’ critical pain points, without enormous resources. Investing in these human connections not only delivers richer insights but also strengthens trust and transforms business relationships into lasting

Michael Brandt
Jul 12
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Why customer surveys are dying a death…
Can AI and data analytics really replace first-hand customer feedback?

Michael Brandt
Jul 20, 2023
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Can technology alone develop relationships?
Having worked for a company whose brand was based on cutting-edge technology it is sometimes a useful exercise to stop and remind...

Michael Brandt
Sep 17, 2022
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